[ Logo Design ]
Pink Verbena Domestics, LLC is a home service referral company that seeks to introduce all Charleston area residents to the Lowcountry's most talented and innovative names in Home Improvement and Design. Owner Shantel wanted a clean and geometric logo to represent her brand. While "Pink" is in her business name, she did not want the logo to be overtly feminine, floral or literal—and desired the logo to evoke a slightly edgy and androgynous feeling.
I presented her with renderings that utilize a bold line weight and geometric elements for an edgy look that would appeal to both men and women. While pink was used as a central color, it was more of a statement pink than one that would appeal to a young girl. Shantel chose the first (top) set of marks to represent her brand.